About
Michael Sheng
Director & Principal Adviser · FinLink Advisory
Twenty years in New Zealand. Across corporate boardrooms, government departments, law firms, and multinational finance teams. Now doing what he does best — helping real people and real businesses get their finances right.
FCPA Australia
BBus (Finance) — Massey University NZ
20+ years NZ finance & advisory experience
Bilingual — English and Mandarin
Auckland based, nationwide clients
QualificationFCPA Australia
EducationBBus Finance — Massey NZ
Experience20+ years NZ
LanguagesEN · 中文
LocationAuckland, NZ
Emailinfo@finlink.co.nz
WhatsApp+64 21 188 2814
WeChatMichaelShengNZ
Phone+64 21 188 2814
The story
Not your average accountant — and that's the point.

Michael came to New Zealand from China over two decades ago. He built his career not in an accounting firm, but in the real world — as a finance professional inside organisations that demanded results: a government department, a law firm, multinational corporations, and businesses navigating the complexity of cross-border trade.

He has sat across the table from lawyers, executives, and government officials — in law firms, government departments, multinational corporations, and Pacific Island business operations. He has prepared board papers, managed multi-million dollar budgets, and advised on transactions that required both technical precision and commercial judgment. He understands that finance is not just about numbers — it is about decisions.

That breadth of experience is what makes FinLink different. When Michael advises a property investor on bright-line risk, or helps a new migrant navigate FIF rules, or works with a business owner on their exit — he brings 20 years of real-world exposure to that conversation. Not just a textbook answer.

He also understands the experience of building a life in New Zealand as a Chinese migrant. The language gaps. The cultural nuance. The questions that are hard to ask when you're not sure if you're asking the right person. FinLink was built for that client.

"I spent 20 years inside organisations learning how finance actually works. Now I use that experience to give private clients and business owners the kind of advice they would normally only get if they had a CFO on staff."
— Michael Sheng, Director & Principal Adviser
Background
20+ years across sectors — real-world experience, not just an accounting firm
🏛️
Government & Public Sector
Finance roles within NZ government departments. Budgeting, reporting, compliance, and public sector accountability frameworks. Deep understanding of how the state operates — and how it relates to your tax obligations.
Public sector finance
⚖️
Legal Firms — incl. Ross Holmes Virtual Lawyers
Finance leadership within NZ law firms including Ross Holmes Virtual Lawyers. Trust account management, partner distributions, WIP management, and GST on legal services. Deep understanding of the financial and compliance obligations unique to professional legal practices.
Legal finance Trust accounts
🌐
Multinational & Cross-Border E-Commerce
Finance roles across international organisations including Hong Kong High Light Sun Technology Ltd — a cross-border e-commerce conglomerate with multi-jurisdictional operations. Overseas income, foreign currency, transfer pricing, FIF, and cross-border GST across multiple markets.
Corporate finance Cross-border e-commerce
🛍️
Retail, FMCG & Export
Advisory experience with Natural Beauty Elements Ltd — a NZ-based personal care and skincare brand with export operations. Inventory management, export GST treatment, margin analysis, and the financial realities of building a product brand for both domestic and overseas markets.
FMCG finance Export operations
🏠
Property, Trust & Hospitality
Extensive experience with property investment structures, family trusts, and LTCs. Advisory work with Kia Orana Village Rarotonga — a Pacific Island hospitality and motel operation — providing cross-border financial management and international business advisory.
Property & trust Pacific Islands Motel & hospitality
🛒
E-Commerce & Digital Business
Advisory work with Grace & Co Enterprises — a NZ-based business with e-commerce operations. Online retail finance, platform reconciliation, digital sales GST, and the practical accounting requirements of businesses operating across physical and online channels.
E-commerce finance Digital business
🇨🇳
Chinese-Speaking Community
A Chinese migrant who has built a 20-year career in New Zealand. Deep understanding of the financial journey of Chinese migrants — from transitional residency through to long-term wealth planning — in both English and Mandarin. The only accountant in the room who has lived both sides of this experience.
华人社区 · Bilingual New migrant planning